By the end of this year, the Men’s Grooming industry is slated to bring in approximately $21 billion in revenue in the United States alone. This is thanks, in large part, to men all over the world waking up to the benefits of proper skin and hair care and the benefits in Deauville au Masculin quality styling products. In fact, some speculate that the sales of these products have grown 300 percent in just the last year.
But the trend is not just following more men using high-end styling products at home. Sure, men are using more hair and skin products—and spending some serious dough on it, too—but 25 percent of salon customers in 2015 were men, showing an impressive jump over previous years. And these men are not just getting haircuts and shaves. Indeed, while hair maintenance remains the top services requested by men, there has been immense growth among the male customer base in massages, facials, and other “self-maintenance” treatments traditionally popular among women.
This one is probably a no-brainer but men seek artificial tanning and even spray tanning more often these days. Tanning gives the body more contour so you look more svelt, more sculpted. Effective spray tanning can achieve a faux 6-pack-abs look (if that is what you are going for).
More and more men are now seeking botox procedures to help reduce fine lines and wrinkles. This is not just among the Hollywood elite; executives, for example, find it helps them have more confidence in board meetings. Men and women seek Botox to treat different things, though: for men, the most commonly Botox-treated area is between the eyes. Apparently, some also ask for Botox injections in the underarm because it can help reduce excessive sweating.
Similar to Botox, dermal fillers are injected into the skin and tissue to replace volume in spaces that now, perhaps, are a bit saggy. The most common place men request for dermal fillers is the nasolabial folds—the smile lines—as well as around the eyes, in an attempt to reduce dark circles.
Not necessarily as common among women, men are requesting laser treatments to remove skin blemishes. This might be a tattoo they no longer want but, more commonly, men request a laser treatment to erase acne scars.